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APA
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Management
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English (U.S.)
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Topic:

Environmental and Organizational Pressure at Facebook

Essay Instructions:

Being able to recognize potential pressures that require an organization to change its practices or processes is a vital for its success. Examine an organization in the field or industry in which you work, or are planning to work. In 1,000-1,250 words, evaluate the pressures the organization currently faces and discuss the potential effects these pressures could have on the organization. You will use your evaluation of this organization for your Implementing Change assignment.
Include the following:
Identify and describe the organization you are evaluating. Provide an overview of the industry within which the organization operates.
Identify the environmental and organizational pressures currently driving organizational change in your field or industry. Explain the origin or reason for these pressures, and explain how they directly affect the viability of your organization.
Predict what type of organizational changes (first-order/second-order) these pressures may cause within the organization.
Provide support for your analysis and prediction

Essay Sample Content Preview:

Organizational Pressure at Facebook
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Organizational Pressure at Facebook
Introduction
Facebook is a social media organization that builds technologies that help people connect with family, friends, communities, and business stakeholders (Staff, 2021). It is the most used social media platform, with an estimated 2.45 billion active users visiting the site monthly. Since its inception in 2004, the social networking company has acquired over 82 other companies, including WhatsApp, one of the most popular texting application, and Instagram, a popular media sharing platform. Because of the ease of use of the platform, the platform continues to grow rapidly, with every country having users globally. Since the platform affects millions of people worldwide, it is not exempted from organizational pressures that companies face. The social media platform's diverse nature has enabled it to have interactional and interrelation functions in different industries, including communication and marketing.
Industrial Overview
Marketing
The extensive number of Facebook users makes the platform an important marketing tool because of its reach and penetration globally. Research shows that users spend over 700 billion minutes on the platform every month sharing 30 billion pieces of content, including notes, photos, links, news stories, and blog posts (Lobo-on, 2012). Given the increasing importance of digital media in marketing, Facebook competes with Platforms like Twitter and Tik Tok in helping sellers reach and convince buyers. According to Paquette (2013), social media has advanced from simply connecting individuals to the provision of information about products and companies.

Communication
The communication industry involves conveying information in formal and informal settings and forms the basis on which marketing operates. In its initial stages since inceptions, Facebook's goal was to connect individuals and communities, providing an alternative form of communication that is not only easily accessible but connects people around the world (Soukup, 2018). Therefore, Facebook remains a vital tool that supports co...
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