Empathy Map

Empathy Map
Student’s Name
Institutional Affiliation
Peter is the CEO of a start-up retail clothing line. During the two of operation the company has grown and accrued a huge customer base. However, the business is at risk of closure due to the rapidly evolving technological innovation. Currently, the business is experiencing a huge drop in sales due to the decrease in physical shopping. Peter has been operating a physical shop for more than a decade and does not have an online presence. This has proved to be a significant drawback, especially in today's fast-paced world where information has become readily available at the tap of a button.
Following this, it is pertinent for Peter to leverage innovation to meet his clients' needs and avoid being driven out of business. Peter wants to automate and improve the entire shopping experience. He needs to adopt technological integrated communication and project management tools to improve internal operations. Using features such as social media, Peter can advertise and reach his target audience using videos, infographics, videos, media, and visuals. They need to choose the most appropriate cost-friendly innovations that upscale operations without altering the budget. Per can decide to take advantage of the numerous free-to-cost tools available in the market.
The unprecedented rise the technological advancements is driving many firms out of business. In light of the shrinking physical shops, organizations are embracing innovations to retain their customer base. In this new age of digitalization, businesses use internet too...