Discussion Board Emergency Management. Crisis Communication Plan

Crisis Communication Plan
Student
Institutional
Crisis Communication Plan
Communication is an essential aspect of the management of emergency events. Without proper communication plan, there may be a failure in the interventions, loss of lives, and conflict of interest between responding organizations. Whenever and emergency takes place, the need for effective communication is immediate. Local authorities may need to understand what is happening, and families understand that their loved ones are safe. The crisis communication plans are outlined below: -
Institute for Public Relations (October 2007). Crisis Management and Communications. Retrieved from  HYPERLINK "https://instituteforpr.org/crisis-management-and-communications/" https://instituteforpr.org/crisis-management-and-communications/
Strengths
The Institute for Public Relations offers clear guidelines on how to prepare for emergencies and ensure that the response approaches are practical. In the proposal, the plan outlines how organizations or public entities must prepare by creating a plan, designate a crisis management team, and simulate exercises to evaluate the effectiveness of these plans. The plan also states that draft messages must be developed to ease communication and save time during the actual crisis. Notably, these templates may include speeches by top managers and press releases. The use of templates is essential because it ensures that all aspects of the crisis are communicated effectively. Another strength exhibited by the Institute for Public Relations is identifying communication channels early and ensuring that all issues are addressed comprehensively. The organization may create a specific website for conveying information, and mass media can opt for these channels whenever a crisis occurs.
Weaknesses
The Institute for Public Relations simply offers guidelines that can be adopted during the management of a crisis. In this regard, it leaves the organization to independently develop the plan without a template that can be followed to the latter. Additionally, there are no clear roles and responsibilities designated in the pro...