Dexterously Reducing or Maintaining Flight Costs

Dexterously Reducing or Maintaining Flight Costs
The travel environment has grown over time and airlines have contributed significantly to travel time reduction through efficient mobility. With the growth of the internet and efficient air travel, the world has become a global village. The industry's profitability and advancement in technology has led to a noticeable increase in competition in the air travel industry (Tahanisaz & Shokuhyar, 2020). According to Forbes 2022 ranking, Ledsom (2022) notes that the top airline spot is a vigorous competition between quality airlines such as Qatar Airways, Singapore Airlines, Air New Zealand, and Virgin Australia, which focus on the best comfort they can give to their customers on all classes. Consequently, the demand and provision for comfort have led to compartmentalization and segregation of charges, including checked and secured bags, aisle seats, and expedited services. This is aimed at dexterously reducing or maintaining flight costs while transferring the comfort costs to the customer.
Service quality is essential to maneuver the competitive industry (Ha Nam Khanh, 2017). Therefore, to become a successful company, airlines should better and more effectively market their services to their targeted passengers to further increase loyalty and avoid the passengers’ negative ranking (Song et al....