Starbucks Corporation and the Concept of Triple Bottom Line and Culture

Starbucks and Triple Bottom Line
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Starbucks and Triple Bottom Line
Starbucks Corporation is an American multinational entity that operates a chain of coffeehouses. It has its headquarters in Seattle, Washington and is known for producing high-quality Arabica coffee. The company’s primary goal is to maximize profitability that guarantees its sustainability. Therefore, it is one of the firms that has embraced the concept of the Triple Bottom Line and culture (TBLD + C). Entities that run a triple bottom line realize that they have the potential to achieve more. The triple bottom line is based on the premise that companies are liable first to all their stakeholders, both directly and indirectly. Starbucks is one of the companies that have embraced the triple bottom line approach. Consequently, it is involved in various sustainability initiatives to safeguard the interests of all its stakeholders.
Based on the 2020 annual financial report, the company prioritizes its customers and employees to achieve its sustainability goals. The segmentation of its markets is designed to ensure that it can cater to the needs of each of its customers. The organization protects its customer’s information by complying with the data privacy expectations specified by the governments in which it operates. The organization supports many people worldwide. As of September 27, 2020, it had employed approximately 349,000 people worldwide, with a majority of these people being in the United States. The company’s effectiveness at managing its workforce is evident in that unions represent only a small number of its partners. It only shows how good the company’s culture is and the po...