Customer-Focused Environment

Customer Environment
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Question 1
In the article, customer-focused environment, organizations must extend their definition of customers, published by Quality Magazine. Smith (2019) argues that internal customers' needs are as significant as external ones in creating a true quality environment. Further, Smith emphasizes the need to redefine a business's quality environment to include internal and external customers. He argues that concentrating on external customers is paramount for a coherent relationship and productivity, but the satisfaction of internal customers' needs and expectations is also paramount. By focusing on the internal customer, there is a flow of information between departments, reducing competition but increasing complement between departments.
In addition, Smith believes that internal customer-oriented organizations are more productive and successful in satisfying external customers. Thus, information is shared equally, and teamwork is enhanced. Additionally, the new environment creates a culture in which the management addresses direct reports, work associates, and other departments to provide the desired services and products.
Question 2
From the author, I agree to some extent, the need to address and take care of the internal customer to create a quality environment. A good business understands the needs of its target audience, an organization's brand, and the product offered. Therefore, when internal customer is happy, they tend to be productive. The culture introduced in a company det...