Critical Evaluation of Digital Activity of John Lewis

Critical Evaluation of Digital Activity of John Lewis
Name of the Student
Institutional Affiliation
Course Id
Instructor’s Name
Due Date
Word count: 2000
Critical Evaluation of Digital Activity of John Lewis
The John Lewis Partnership is the largest employee-owned business in the United Kingdom. It is also the parent company of the two essential retail brands; John Lewis &Partners and Waitrose & Partners. It's a retail icon that has been a reputation for the best practice in customer support and service. The company conducts its trade-in physical outlets and websites. The John Lewis Partnership is a company well known for its involvement in digital strategic business models, which has promoted its exponential goals (Zain, 2020). However, with the Covid-19 pandemic, their traditional business structure has been vulnerable and has experienced more pressure to stay updated in the disruptive turmoil. This essay will critically evaluate the digital activity of John Lewis Partnership, the potential improvements to their business strategies, and the customer experience while shopping products by John Lewis Partnership.
Many customers have turned online, and this has accelerated growth for the company. The retail group asserts that close to 60% of its sales are made online, increasing from the previous 40% (Zang et al., 2017). It's continuously investing for a digital-first future to make the shopping experience fast, convenient, easy, and more rewarding. Digital personal services will also be incorporated into the shopping websites. They plan on creating more usable apps and websites to increase their availability online and in stores. It will enhance the greater availability of collect services and click.
The retail giant has been actively involved in balancing their shop estate where they are slowly setting up their shops in the suitable locations where people want to shop. In these shops, they are brilliantly displaying their various products over a well-designed space. It is a unique business strategy. James Lewis partnership has embraced new technology and expertise from outside suppliers, and it has helped them reduce their head office costs.
The retail giant has found success in related opportunities such as food delivery. It is in response to the rising demand, mainly due to the pandemic. The partnership takes pride in the fact that it is born out of implementation and innovation. The retail giant also believes that it can conduct business and also be socially responsible by involving partners. The partners can deliver outstanding services for customers and each other. John Lewis contributes to environmental solutions by making a product packaging that is reusable and easy to recycle. John Lewis acknowledges that most of their customers visit their aged on a product page rather than the homepage. They tend to forego their offers and branding messages but instead include the customer's "anchor" when browsing their products.
The future of the John Lewis retail customer experience is inclusive of safety measures of shopping. With the rising number of Covid-19 cases, remote shoppers can choose to book a free appointment. The customers can provide details of what they are looking for, and ...