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5 pages/≈1375 words
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APA
Subject:
Management
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Essay
Language:
English (U.S.)
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Topic:

Project Proposal: Creating a Company Website

Essay Instructions:

Benchmark – A Project Proposal
Benchmark - Project Proposal Description: The purpose of this assignment is to create a proposal for a project in an area of interest.
This project should comprise three to five pages.
1. Some examples might be to develop a web page for your company, expand a current business operation, deploy a new product or service offering, etc.
2.At a minimum, the forms shown in Figure 2.4A and Figure 2.4B need to be used for your proposal.
3. Additional proposal content and/or templates or forms may be added to this assignment at your discretion.
Be sure to also address the major resources necessary to complete the project.
4. Identify the project management lifecycle and determine how this lifecycle process affects the organization that would be most relevant to your selected project. (c. 1.6) Assume that your submitted proposal would eventually be expanded into a full project. Thus, ensure that a sufficient amount of detail is included.
While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. page 5 of 27 1. 2.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Lopes Write. Refer to the Lopes Write Technical Support articles for assistance.
Benchmark Information
This Benchmark assignment assesses the following programmatic competencies:
BS Applied Management
1.6: Identify the project management lifecycle.
BS Homeland Security and Emergency Management
2.3: Determine how the lifecycle process affects organizations.
Due Date: 15 May 2021 at 11;59 PM
Maximum Points: 80.0 Rubic

Essay Sample Content Preview:

Project Proposal: Creating a Company Website
Student’s Name
Institution
Project Proposal: Creating a Company Website
Project Background
               In today’s business world, businesses are constantly working towards increasing their visibility and maintaining a competitive edge. Due to increased digitization and access to the internet, having a corporate website has become a necessary undertaking. Currently, XYZ Company is struggling with how it interacts with potential and existing customers. In addition, the company needs to enhance its brand image by communicating to customers about the brand and what it entails. Establishing an accessible and functional website would solve this problem. According to Bleier et al. (2019), affective responses to a company’s products can be enhanced by effective customer interaction with the company on online platforms. Also, most companies that are customer-centered have realized the need for a corporate website. MacDonald (2021) reveals that approximately 58% of customer-centered companies have embraced digital platforms as a means of increasing their interactions with their customers. A website is a good place to start. 
Project Objectives
* To improve customer interaction
* To build the brand image
* To provide informative content about the company and its products
* To generate more sales leads
Project Methodology
               To achieve the above-stated objectives, a team of website designers will be deployed to create a functional, accessible, and user-friendly website. As revealed by Ageeva et al. (2018), websites are the primary interface with customers that most companies have. It needs to be simple and easy to use. The team will create a system that allows the website to stay updated about available stock and prices of items.
               To improve customer interaction, the website will have a page that has contact information for the head office as well as other company stores in different locations. This page will allow customers to contact the company with inquiries and receive instant feedback. According to Rangaswamy, et al. (2020), for effective interaction to occur, the design should allow openness. Customers should be able to contact the company through the website. Also, the website will have a section where customers can engage in a live chat with the company’s online support team. There will also be a section where customers can participate in online surveys about the company and its products. 
               To build the brand image, the website will have a “Who We Are” page that details the company’s history, values, mission, and vision. Customers’ perception of a company is important and the kind of content published on the website will provide information that can create a positive perception of the brand. Ageeva et al. (2018) indicate that websites can improve the brand image because consumers assume that the website and the information published on them is a representation of the entire company. If the miss...
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