Competitive Advantage and Internal Alignment at Amazon

Competitive Advantage and Internal Alignment
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Competitive Advantage and Internal Alignment
Introduction
Amazon company is the focal point in this paper based on the competitive advantage and internal alignment concept. Amazon is an international technology business focusing on online advertising, e-commerce, digital streaming, cloud computing, and artificial intelligence. The market capitalization of this company is $981.58 Billion as per the 2023 report, making it the 5th most prominent and valuable organization ("Amazon (AMZN) - Market Capitalization" 2023).
Question 1
Notably, this company has a concrete mission statement as it is the most customer-centric organization. It follows four simple regulation customer satisfaction is the ultimate goal based on long-term thinking, commitment to operational efficiency, competitor focus, and passion for invention. from the futuristic point of view, amazon targets the market orientation as its future mission. But, the primary mission statement of amazon is "serve consumers through online and physical stores and focus on selection, price, and convenience."
This organization has various principles it values; customer obsession, hiring the best, thinking big, ownership, earning trust, delivering results, the highest standards, inventing, simplifying, and bias of actions. In addition, amazon company is among the most significant organization in the world of its five primary objectives. From an economic perspective, it aims to achieve more business profits. Another goal is obtaining societal well-being by positively responding to corporate social responsibility. Moreover, it has a human objective of fulfilling its employee's well-being. From a national purpose, it targets creating fairness by treating all people equally.
Arguably, amazon is the most valuable and successful organization as it tries to utilize its business strengths. One of the major amazon strengths is having the potential for market dominance. It has a higher market share by establishing a concrete customer base and has created a cohesive competitive advantage by building efficient brand recognition. Secondly, it is the leading E-commerce organization with unique and differentiative products and services. Its diversity allows the company to generate more revenue by capturing different market segments (Baboolal-Frank, 2021). Additionally, the customer-centric analogy significantly enhances business Models and operation excellence, thus succeeding in the industry through a concrete customer base. Lastly, Amazon's efficient distribution network is another business strength that makes its business more effective, reliable, flexible, and convenient.
However, this organization has various weaknesses that limit the business from fully expanding and exploring its potential or becoming the best. One of the main drawback of this company is having limited physical retail stores, which makes it vulnerable to its high dependence on online platforms, as consumer behavior can affect the business. Secondly, strict rules and regulation is another weakness the company faces as it acts as barriers to the company since it limits the organization f...