Company Overview- Amazon Inc.

This assignment is essentially putting into practice the social media improvements for your company.  You already know the issues from Assessment 1, we want to know how you will make things different (for example, grow the company sales, increase loyalty, increase brand awareness etc.)
You need to use the same company that you had approved for Assessment 1.  You are only allowed to change the company under very exceptional circumstances with the lecturers’ permission.
1.Introduction
Make this brief, it is not an Executive Summary – tell me the company you are writing for and what this report is about, with the topics to be discussed.  Don’t go into great detail or present research with references here, you do not have enough words.
1.(Your Company Name) Brand
What is the brand awareness in the marketplace?
What is the brand reputation for your company?
You need to base the concept of brand awareness and brand reputation from academic literature.
Compare the awareness and reputation with the competitor firms.
What opportunities exist to improve or grow this?
1.Growth Analysis
How do you using online social media reach larger existing audiences / communities or ones currently not being reached?
You need to discuss what is an audience and/or community from a marketing perspective, using academic literature.
How do you protect against declines or risks to the existing audiences / communities of the company, because of issues/crisis situations?  Use academic references to justify this.
1.Portfolio Examples
You are to create six (6) examples of social media posts.
Discuss recommended channels and why.
Any example posts need to include what would be written, the hashtags to be used, anyone to be tagged and show an example image to be used (this is a mock-up of an actual post).  If it is to be a video clip, how long would it go for, what is the environment to be shown (for example, a dark area in an abandoned house), what would the audio sounds to be used/who is to be talking a male or female, what are the words that are going to be said.
Mention the timing/frequency to be used for a campaign using industry research to justify. 
1.Compliance
Mention about the Spam and Privacy Act and any other legislative issues that should perhaps be considered, for example an interstate campaign may have different legislative restrictions on sweepstake campaigns.
If it is an overseas company the overseas legislative alternatives should be considered for any activities/campaigns.
Make a print screen of their policy and post this as an appendix item (you do not need to screenshot the entire policy, just enough of it to prove you have located it on their website). Check their policy and confirm if they are missing any of the things I mentioned last night, you only need to advise which ones are missing by giving the APP number and name, you do not need to write their policy and just explain the importance of it being needed briefly.
Look at current activities and provide print screens of breaches or good practice examples being used by your company.
1.Conclusion
Briefly state the purpose of the report, conclude the areas mentioned and what was the analysis.
2.Appendices
7.1 Appendix A
7.2 Appendix B
7.3 Appendix C
Go on for however many appendix items are needed needed (don’t fill the appendix with information for me to read that you couldn’t fit in the report, it is just an area for me to sight your proof of either data or posts etc).
References
Use Harvard or APA
you know what you should write , right? Amazon, please see detail, and if you have question let me know