Brick And Mortar: Walmart, E-business Distribution

Brick and Mortar
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Brick and Mortar: Walmart
According to James Chen and Chris Murphy (2019), brick and mortar can be defined as “a traditional street-side business that offers products and services to its customers face-to-face in an office or store that the business owns or rents.” Such companies may include corner banks and local grocery stores (Chen, & Murphy, 2019). A classic example of brick and Mortar Company is Walmart, which is a local chain organization that makes use of both e-commerce and brick and mortar platforms to run their operations.
Walmart uses the following criteria to balance between e-commerce and brick and mortar strategies; thus; learning and growth, internal business processes, customer, and financial perspectives. Firstly, Walmart invests in learning new trends and market dynamics, which enables it to sustain its ability to accomplish its visions and objectives (Van Vliet, 2010). Additionally, learning has allowed the firm to grow substantially and compete favorably with renowned firms such as Amazon. Secondly, the firm keeps track o...