]A Practical Introduction 7th Edition: Mission, Vision, Values, and Management

Mission, Vision, Values, and Management
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Mission, Vision, Values, and Management
Having robust statements which move the public and also help to sell the image of an organization makes up the goal of every company. However, most organizations fail to recognize the importance of the mission, vision, and values statements to their growth, expansion, and appeal to clients. While developing these statements, it is always essential to ensure the message is clear, coherent, and precise. A compelling purpose is not achieved or arrived at supernaturally. However, it involves the input of several people who combine their intellect and come up with statements that communicate purpose and intent. Pacific Architects and Engineers (PAE) is an organization whose reputation is well known around the world. The organization’s presence on the global scale has helped to expand its borders and also to increase its outreach. The company has over 60 years’ experience and this means that it has had enough time to make mistakes, learn, and build on its experience. With a workforce of close to 20,000 people all over the world, PAE is indeed a giant whose joint mission with the government has had tremendous success globally. However, the focus of this article is solely on the vision, values, and mission statements of PAE. An analysis of the company’s statements will be provided and then compared to USAID’s statements which seem closely related.
First of all, according to Kenny (2014), “a vision statement says what the organization wishes to be like in some years’ time.” This means that a vision statement focuses on the future of an organization. PAE’s vision statement is as shown below:
PAE is a global leader in providing enduring support for the essential missions of the U.S. government, its allied partners and international organizations.
PAE’s vision, first of all, does not read like something or a goal the company is working towards. The statement is quite vague and is ambiguous in meaning. After reading it, one understands that PAE works with the government. However, it is unclear what the goal is or what the essential missions are.
When it comes to a mission statement, Kenny (2014) says that it “describes what business the organization is in (and what it isn’t) both now and projecting into the future.” Hull (2013) adds that a mission statement helps to provide both the employers and employees with “the framework and purpose.” PAE’s mission statement is as shown below:
PAE is well positioned to help the U.S. government meet its foreign policy objectives and maintain a state of readiness for future challenges.
The statement above is quite informative and helps to paint a picture of what PAE does. The statement like Kenny suggested also shows what the company aims to be doing even in the future. However, the mission statement like the vision statement seems to hide something and does not clearly outline which challenges or which category of challenges PAE would be helping the US to be ready for.
Values simply represent what an organization stands for. Kenny (2014) says that “values describe the desired culture.&rdquo...