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Literature & Language
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English (U.S.)
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Topic:
The Advancement of Advertisements. Literature & Language Essay
Essay Instructions:
this is a short discussion,please write 2 paragraphs:
1.What are some general themes you pulled from the readings and our topic this week? Summarize the key points and cite the readings.（reading is attached）
2.Here is an interesting article published today in Adage Digital on what makes content go viral on the web:
http://www(dot)adage(dot)com/article/digitalnext/content-shared-close-friends-influencers/233147/
Do you agree with the authors that it is a group of people you know and not "influencers" who make content go viral? How does this apply to advertisements?
Essay Sample Content Preview:
The Advancement of Advertisements
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Institutional Affiliation:
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The Advancement of Advertisements
Improving technology seems to be happening faster, forcing every other thing to catch up with it. Advertisements are in the same pace. The marketing of goods and products grew from using banners or old methods to digital advertising approaches. However, the point of customers’ perceived intrusiveness by digital advertisements is a challenge to the digital side. The concept of strategic marketing using push and pull strategies, in response to the intrusiveness, was thought of. It led to the permission-based approach to avoid intruding. Personalized and relevant advertisements aid the curb of intrusive advertisements like misleading emails. They use GPS technology to shoot relevant advertisements, while browsers and phones installed pop-blocks for the consumers’ interests.
According to Krawczyk and Steinberg (2012), the authors of the AdAge article, ‘How content is shared,’ argued th...
Student’s Name:
Institutional Affiliation:
Course:
Instructor:
Date:
The Advancement of Advertisements
Improving technology seems to be happening faster, forcing every other thing to catch up with it. Advertisements are in the same pace. The marketing of goods and products grew from using banners or old methods to digital advertising approaches. However, the point of customers’ perceived intrusiveness by digital advertisements is a challenge to the digital side. The concept of strategic marketing using push and pull strategies, in response to the intrusiveness, was thought of. It led to the permission-based approach to avoid intruding. Personalized and relevant advertisements aid the curb of intrusive advertisements like misleading emails. They use GPS technology to shoot relevant advertisements, while browsers and phones installed pop-blocks for the consumers’ interests.
According to Krawczyk and Steinberg (2012), the authors of the AdAge article, ‘How content is shared,’ argued th...
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