The Age of the Attention Economy Fueled by Social Media Addiction

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Summary and Analysis
Delfina Forstmann’s article, “The age of the attention economy fueled by social media addiction” is a great read that explores how businesses utilize attention to drive sales and increase their revenues. According to Forstmann (2019), social media has expanded the attention economy, allowing companies to control and manipulate the personal attention of users that drives an increase in indirect transactions. The attention economy is driven through the maximization of ad revenues where the addictive social media host content that keeps users coming back to the platforms. Forstmann insists that social media users need to be aware of their digital rights, including understanding the Terms of Service agreement, to prevent manipulation and control of attention.
Delfina Forstmann intends to illuminate the power of behaviorism and how companies control and manipulate people based on their habitual behaviors. Using the example of a bazaar, the author notes how sellers intend to make their sales by capturing the atte...