Social Media Platforms: Instagram and Twitter Accounts of Progressive and Geico Insurance Companies

Social Media Platforms:
Instagram and Twitter Accounts of Progressive and Geico Insurance Companies
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[school/course]
[professor]
Social Media
On Twitter and Instagram
Progressive and Geico
Platform InfluenceSocial Media
Social connections have been existing ever since the world has learned about communication (Safko, 2010). The exchanges of messages and interpretations have been going around to relay each other's thoughts and ideas. Since the beginning, there have been many ways that people used to communicate like writings on the wall, body language, sign language, signs and symbols, letters, etc. To this date, these communication systems are still being used and developed. They have become the foundation of a more complex and wide-reaching mode of communication: social media. Since the rise of digital technology, the exchange of messages and information has gradually become more convenient and accommodating. Social media are platforms of any kind that make use of digital technology to reach people (Safko, 2010). The platforms may be for social interactions (Facebook), messaging (Messenger), photo/video/audio sharing (Youtube), marketing (applies to all social media), or even job hunting (LinkedIn). These platforms find and connect people to what or who they want to know or see. They may even suggest where a person may want to go.
Two of the most famous social media platform are Twitter and Instagram. Both Twitter and Instagram are for social interactions where people may share their photos and videos along with a caption -- what tells about the person's post or thoughts about the post. Twitter allows people to post on a minimal number of characters with or without photo or video attached (Twitter; Safko, 2010). Instagram, on the other hand, is designed for photo/video sharing with or without a caption (Instagram). Both platforms have direct messages where you can send a personal message to an account.
On Twitter and Instagram
More than social interactions, social media platforms like Twitter and Instagram have also become marketing strategies of different industries. They have turned to social media to promote and expand their businesses where customers/consumers are easily found. Insurance companies Progressive and Geico are among the business industries that make use of social media platforms to reach and attract people. Both companies have Twitter and Instagram accounts where the post updates and share information that would capture the attention of the potential market.
The use of hashtags is one of the social media features which can attract interested people through search engines, and they apply to almost all platforms. A keyword or phrase that tells about the subject and whic...