Signature Assignment: Environmental Scanning. The Internal and External Environments of PepsiCo (Essay Sample)
Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:
Evaluate the internal and external environments of your selected company using an environmental scan.
Analyze the competitive advantage of your selected company.
Evaluate the strategies your selected company uses to create value and gain competitive advantage.
Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines your selected company uses.
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.
Format your paper consistent with APA guidelines.
PepsiCo is a non-alcoholic beverage and snack food company that has long given a tough competition to Coca-Cola and other similar brands. Since 1965, after the merger of Frito-Lay Inc. and Pepsi-Cola Company, PepsiCo has expanded its network worldwide and ensured the provision of quality products. Alone in North America, PepsiCo is considered the biggest food and beverage company by net revenues (Huang, Dyerson, Wu, & Harindranath, 2015).
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