Public Service Announcement

Public Service Announcement Name Institution Date Today brands are increasingly making efforts to reach a wider market in the globalized economy. The bar and standards to break through to a wider range has never been higher. This is because people have changed in terms of attention span, there exists numerous substitutes and consumers are now more distracted than ever before, in the public service announcement and the nonprofit messages it is even more challenging as their ads have to tell a consumer neuroscience, difficult story and emotionally charged message (White & Dillon, 2000). They have to make the story not only creative but also powerful. For an effective public service announcement there are many factors to consider such as the best way to convince the target audience, the message, the goal of the message the visual to be used and how to use Aristotle's rhetoric to convince the audience. This paper is going to look at the effectiveness of public service announcement based on the ad below: Source: Don't Talk While he drives. (2015, October 31). http://theinspirationroom.com/daily/2010/dont-talk-while-he-drives/ Don't talk while he drives, is a public service announcement meant to warn the public on the dangers of using a mobile phone while driving. The ad is used to warn and increase awareness among the people as mobile use has been observed to among the main causes of accidents in the world today. In many workplaces, there is usually a policy warning or regulating the use of mobile phone, during or at the place of work. This is because studies have shown that using a mobile phone requires concentration and hence when one is multitasking there a high chance of an accident. The ad uses blood to signify injury, suffering, and death which result from the accident. It shows a woman who is talking to a loved one perhaps, family, husband, collogue or a friend, but the message from the other end is too greasy that the developer portrays the message with blood splashing from the phone. This is after an accident has occurred and all the woman can do is push back in pain as the blood of the cal...