How to Gain Customer Satisfaction and Trust?

How to Gain Customer Satisfaction and Trust?
Student’s Name
Institutional Affiliation
How to Gain Customer Satisfaction and Trust?
The growth of any business relies on a customer’s level of satisfaction and trust. Therefore, business owners and managers ought to formulate strategies that enhance customer satisfaction and trust. According to Lafrenière (2019), business managers and owners can use various practices to boost customer satisfaction and trust. For example, offering impeccable customer service is a virtue that can increase customer retention and loyalty. Research suggests that most customers are likely to continue shopping at the same spot if they feel appreciated and welcomed to ask and raise any concerns they may have (Lafrenière, 2019). Therefore, the level of customer service offered by a business can significantly impact its customer loyalty and retention.
Transparency is another intrinsic virtue that can boost a customer’s satisfaction and business. Arguably, all customers prefer to shop in places they can receive honest feedback on their questions without feeling exploited. For example, companies specializing in various types of merchandizes from different suppliers must focus on giving only the correct information to customers since that will help enhance the growth of mutual relations between the business and the customer. Conversely, engaging in deceitful conduct or focusing on the profits accrued by the company can hinder the development of customer satisfaction and trust, leading to the loss of clients and business.
Publishing customer reviews and testimonials is another strategy for enhancing customer satisfaction and trust. Researchers aver that the only way to motivate new customers to shop ...