Ethics in Crisis Communication

Ethics in Crisis Communication
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Ethics in Crisis Communication
Ethics define what is morally right or wrong. In most circumstances, ethics emerge from an individual's personality and thus, defines their character (Zaremba, 2014). When a company is in crisis, the best option for them is to maintain their integrity particularly when conveying the mishap to the shareholders and more so, the public. When the company upholds this rule, its perception of the public changes for the better (Sontaite-Petkevicience, 2014). The brand gets to benefit because the public is convinced that the company has their best interests at heart. Consequently, they reward such business through their purchasing decisions. They will buy more commodities from a company they believe follows this ethical guideline rather than one that lies to them. Once lies resurface to the limelight, a company’s publicity is highly affected as it receives significant backlash from the public. In the age of social media, this possibility is highly detrimental to the positive progress of the firm taking into account that information can go viral in a very short period (Cheng, 2018). Therefore,...