Culprit Underwear for Men and Women Marketing Strategies to Enhance Product Consumption

Global Social Change in Underwear Commercials
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Global Social Change in Underwear Commercials
Various companies enhance effective marketing strategies to promote their products. Companies heavily invest in marketing to promote their brands and earn a vast market share. In the corporate environment, different players employ various strategies in trying to outdo their competitors. Expensive products require an excellent approach to promote and ensure their products are selling in the market. Companies use different techniques to market products used by men and women, respectively. The paper examines Culprit Underwear for men and women while analyzing marketing strategies to enhance product consumption.
Culprit Women’s Underwear (Group 1)
Marketing and advertisement are essential for every company in enhancing the sale of products. Lingerie products in recent years are undergoing innovative designing and development to offer the best comfort. Consumption of the products increases with increased awareness about the products in the market (Reddy-Best et al., 2021). Culprit Underwear utilizes media platforms such as YouTube in making humorous graphics, which enhances advertisement. Culprit boxers have attracted attention to women since they view them as comfortable and sustainable. Culprit boxers are all-purpose for sporting activities, sleeping, and launching activities (Culprit Studios, 2021).
In the graphic advertisement video, the boxers are revealed to be of excellent quality because of their properties. The micromodal aspect makes them of superior quality since they are three times softer than cotton, have more moisture-wicking capacity, avail the cool mountain breeze sensation. The boxers come in different shapes, sizes, and solace for giving desired pleasure to the consumer. The various aspects are made on the product to boost its quality outlook over other underwear brands (Reddy-Best et al., 2021). Upon usage, the advert reveals that the Culprit boxers do not shrink and get holes after washing, unlike the other underwear. The humorous graphic videos show through the customer sentiments that customer satisfaction is attained since consumers have a good experience using the products (Culprit Studios, 2021).
The consumption desire for the boxers is stimulated through effective advertisement. The product usage, material properties, additional satisfactory elements, design features, and advantage is revealed in the advertisements (Marci, 2021). Marketing the women Culprit boxers through the website is effective as the video emphasizes attracting customers to visit the website and make purchases or get more information about the products. When customers humorously get information about the boxers, they get attracted by the advert and desire to consume the product. Satisfaction for consuming the product is guaranteed through enhancing unmatched support, style, and comfort when doing different activities. The Culprit brand advertises feminine...