Application of Ethos, Pathos, and Logos in Making an Advertisement

Writing Essay: Persuasive rhetoric and advertisement
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How ethos, pathos, and logos could be used to sway a person through an advertisement
When presenting arguments and appealing to the audience, advertisers use various techniques and try to be persuasive by using the rhetoric strategies of ethos, pathos, and logos. Ethos is appeal based on a person’s authority, credibility, character and reliability, while pathos is appealing to the peoples’ emotions, needs and values and logos is appeal through reasoning including facts, evidence, and statistics. Persuasive rhetoric in the advertisement advocating against gun violence appeals to ethos, pathos, and logos to be more effective in influencing the target audience.
Since ethos appeals to authority, one of the things that need to be considered is whether the audience trusts the messenger, and this influences how they interpret the message. The ad calls for gun control, but does not say this explicitly and focuses on gun violence and deaths in America. It is p...