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Essay Available:
Pages:
4 pages/β‰ˆ1100 words
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Check Instructions
Style:
APA
Subject:
Health, Medicine, Nursing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

The Influence of Marketing and Segmentation in Health Care Industry

Essay Instructions:

Over the last half-century, the health care industry has demonstrated significant movement toward segmentation. This segmentation of the health care industry has roots in marketing management and has created health care organizations based around both organizational types and target market populations. Organizational types may be determined by a variety of factors and include institutions such as specialty hospitals and urgent care clinics. Target populations may be determined by behavior, age, medical condition or other factors. In this assignment, you will analyze the role of marketing and segmentation in creating and changing a particular type of health care organization.
General Requirements:
Use the following information to ensure successful completion of the assignment:
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
Refer to Chapters 2-4 of the Publication Manual of the American Psychological Association (6th ed.) for specific guidelines related to doctoral level writing. These chapters contain essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.
This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Directions:
Write a paper of 1,000-1,250 words that analyzes the role of marketing and segmentation in creating and changing a particular type of health care organization. Include the following in your paper:
A clear identification and explanation of the type of health care organization and its target population.
An analysis of how marketing and segmentation in the health care industry have been determining factors in the creation of this type of organization.
An analysis of how this type of organization has changed under the continued influence of marketing and segmentation in the health care industry.

Essay Sample Content Preview:

Marketing and Segmentation
Student’s Name
Institutional Affiliation
Marketing and Segmentation
Market segmentation is an effective strategy of defining targeted customers, and the motivating factors intended for clients. Therefore, organizations should embark on strategies of creating compelling messages and positioning for their products and services in anticipation of increasing the overall sales volume and profitability. However, the marketing executives have to formulate a creative approach of activating segmentation among all the involved stakeholders in an organization setting. One of the most crucial aspects of market segmentation is that it can allow a healthcare organization to reach targets with specific needs. Considerably, an organization accrues benefits in the long run because it has an opportunity of utilizing resources more effectively, especially in making strategic marketing decisions. A hospital is one of the ideal types of healthcare organizations that seek to address the needs of patients across all age groups.
Market segmentation is an ideal concept of dividing set targets into identifiable groups. The strategy plays a significant role in expediting the success of an organization. Equally, marketers utilize segmentation to assess the needs of specific targets, identify uniqueness in each group, and promote services and products accordingly. Therefore, marketers have a chance to make cost-effective decisions. Hospital marketers ought to understand and perform segmentation techniques to expedite profitability. The critical purpose of segmentation is delivering a service that suits the needs of specific group in the population.
Segmentation, targeting, and positioning are the most effective strategies in marketing. Hospitals utilize market segmentation to communicate appropriate messages that suit the needs of the target population. The marketing team separates a vast market into segments that share everyday needs and characteristics. For that reason, they formulate catchy phrases that are appealing to the target segment. Hospitals recognize the need for dividing a heterogeneous market that consists of healthcare clients with different needs and wants. One of the key focus areas is to identify a healthcare issue or an opportunity that can increase the brand image of a hospital.
Identification and Explanation of the type of Healthcare Organizations
Hospitals offer a myriad of services, thus helping community members with access to wellness and injury prevention. For that reason, the marketing executives ought to utilize market segmentation in providing such broad collection of services. Additionally, the hospital’s management finds it ideal to market the offerings to the populace based on individual preferences and tastes (Haimowitz, 2016, p. 32). Besides, the organizations can improve their services over time through the use of the segmentation of customers based on their needs, age groups, or class. Accordingly, hospitals can deliver healthcare services that suit the needs of the associated groups through the use of market segmentation.
Besides, hospitals focus on addressing the needs of the customers in different groups. The customized approach of market segmentation resonates ...
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