Financial and Ethical Impact Analysis: East Chestnut Regional Health System (ECRHS)

East Chestnut Regional Health System (ECRHS)
Author's Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Introduction
This study looks at the marketing of healthcare services from both an ethical and a financial point of view, and the East Chestnut Regional Health System (ECRHS) serves as the primary research subject for this investigation (Safried et al., 2021). This analysis examines a variety of factors, including mission and objectives, organizational structure and culture, current marketing strategies, financial analysis, competitive advantage, value chain, target market, and external environmental factors, to assist upper management in having a comprehensive understanding of the effects of their marketing strategy.
Mission and Objectives
Through delivering superior care to patients and investigating novel approaches to managing healthcare facilities, the Eastern Carolina Rural Health System's (ECRHS) central mission is to position itself as the leading provider of medical services in the surrounding area. In addition to delivering the highest possible level of medical treatment to the local community, the principal purpose of this program is to cultivate a social climate that is defined by empathy and consideration for one another (Guryanova et al., 2022). Integrity, the promotion of collaborative efforts, and putting the health and well-being of patients first are three of the essential aspects of the organization's ideals. The strategic goals are to increase service quality, boost patient satisfaction, and broaden participation in community activities.
Organizational Structure and Culture
Communication inside the ECRHS is streamlined, and the organization can make decisions more quickly and with greater understanding because it maintains a hierarchical organizational structure. The organization possesses a healthy culture that places a high value on the health and happiness of its patients, the growth of its employees both personally and professionally, and the demonstration of ethical behavior while they are at work. Staff members are routinely encouraged to contribute substantially to the company's achievements due to the culture that predominates in this location.
Current Marketing Strategies
The Emergency Care and Referral Health Service (ECRHS) offers various reasonably priced medical treatments throughout a comprehensive spectrum. These treatments comprise routine and emergency medical procedures, making them complete. When providing services through a decentralized network of medical institutions, the patient's comfort is paramount at every stage of the process (Lin et al.). The organization raises awareness about its products and services by circulating periodic advertisements in print newspapers, transmitting promotional spots on radio and television, and maintaining an extensive internet presence.
Current Financial Analysis
The vast volume of patients that ECRHS attends to and the substantial sums of money various insurance companies pay are the primary drivers of the organization's ability to generate revenue and profits. The company has maintained a stable profit margin thanks to the careful monitoring of the expenditures incurred...