3-2 Final Project Milestone One: Draft of Introduction

3-2 Final Project Milestone One: Draft of Introduction
Name
Institutional Affiliation
3-2 Final Project Milestone One: Draft of Introduction
Spectrum For Living is a non-profit organization that was founded in 1978 in Bergen County, New Jersey, by a group of parents who were concerned with the growth and development of children with disability. The organization is guided by a philosophy that all people with developmental disabilities have the same rights as other people in having a fulfilling and meaningful life (Spectrum For Living, 2017a). The organization helps adults with disabilities to achieve their all-out potential by offering quality health care services and housing, including state-of-the-art facilities within the homes that take care for disabled persons (Spectrum For Living, 2017b). The programs and services offered by the organization are designed to enhance the dignity, independence, and encouragement among the disabled people to ensure they achieve their personal potential. The mission of the organization is to enable persons with developmental and physical disabilities to use their skills and have independence through a supportable commitment to all-inclusive quality services, family partnership and advocacy. The organization has a vision of a future where people with physical and developmental disabilities can live healthily, assess services, participate in decision-making, have loving relationships, integrated into their communities, respected, and have freedom from physical and institutional barriers (Spectrum For Living, 2017c).
Brand advocacy is an imperative marketing initiative that will facilitate the improvement of recreational services offered by the organization (Morgan, 2012). The recreational services are critical in building a team spirit and enhancing creativity among the clients. The services are no...