Video Description of LEGO Explaining the Importance of Inclusivity

Video Description of LEGO
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Video Description of LEGO
Objective: to continue awareness about LGBTQIA+ communities among LEGO consumers ages 13-18 by 5% by August 2023
Strategy: serves Objective 3 / Utilize Digital Collateral Owned by LEGO
Tactic: Video of mid-level management within the LGBTQIA+ explaining the importance of inclusivity and how they use LEGO as an outlet of expression
The target of the video: LEGO Consumes aged between 13 and 18
Title of the video: LEGO is inclusive; LEGO is everyone!
Duration: 60 seconds
Word count: 206
Visual:
1. Introduction of three middle management members of the LGBTQIA+ organization with their creations
2. Each member explains what inclusivity means to them while showing their LEGO creations
3. Depiction of “LEGO is in...