The Best Ways to Promote the Hotel on Social Media. Media Essay

The Best Ways to Promote the Hotel on Social Media
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With the passage of time, the hotel industry has become quite competitive, and only those hotels can survive for long which ensure the provision of quality services to their customers. JW Marriott Hotel in Shenzhen China is one such example. A number of social media marketing strategies have been used to make the hotel visible and to promote its latest deals and choices. Some of which are basic in nature, while the others are advanced and relatively sophisticated.
No wonder the industry leaders have already developed numerous innovative social media marketing strategies that may fit almost all types of businesses. Some of those strategies or tactics are mentioned below.
1. Cater to the Buyer’s Desires
In order to achieve success in the long run, the hotel (JW Marriott Hotel) should discover new ways to cater to the desires and requirements of buyers. For instance, if the business is being promoted through Facebook, then JW Marriott Hotel should run the advertisement campaigns that align with the demands of customers. It all depends on who the hotel is looking to target. If the target audience is based in the United States, then the social media ads should contain relevant text and images.
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