SMART Goals for the Coca-Cola IMC Campaign

In this assignment, you will have an opportunity to develop marketing objectives and SMART goals for the IMC program you are creating for the organization you selected earlier in the term. 

Review the following Week 3 reading as a reference before starting this assignment:

Determining IMC Objectives

In a 2-3 page Word document (approx. 500 - 750 words), include the following information:

Select a Target Audience

Identify one target audience that you want to reach with your IMC campaign. The audience segment that you identify should be as specific as possible, based on the organization's overall goals. In your paper, include:

• An overview of the target audience's relevant demographics (age, income level, geographic location, etc.) and psychographics (interests, attitudes, values, beliefs, etc.)

• The types of media the audience uses and their media habits (how and why they use that type of media)

• Explain why this is a relevant target audience for the organization

• Describe the ideal outcome for your campaign: What do you want the audience to think, say, do, or feel as a result of your IMC campaign?

Determine Your IMC Campaign Objectives

Using the AIDA model (see the link at the top of this page as a reference/reminder about these concepts), outline one objective for each of the four stages described in the model (create a total of four objectives). When you create the objectives:

• Be sure to create objectives that directly relate to your target audience

• Go beyond the general objectives outlined in the article referenced above. For example, if brand awareness is an objective, specifically explain why it is important, and also explain why it is important for this particular target audience. Why do you want this audience to become aware of this brand? What do you want the audience to do after it becomes "aware" of the organization's brand? Be as detailed as possible in your objectives.

Create SMART Goals

For each of your four objectives, include one SMART goal that explains the ideal outcome (what you are hoping to accomplish) at each AIDA stage. Click on the link below for more information and guidance on creating SMART goals:

Creating SMART Goals

NOTE: Cite any sources you use, following APA Style (7th ed.).

There are two links in the requirements, so be sure to check them out before you start！！！
1.Determining IMC Objectives: https://www(dot)coursehero(dot)com/study-guides/marketing-spring2016/reading-determining-imc-objectives-and-approach/
2. Creating SMART Goals: https://blog(dot)hubspot(dot)com/marketing/marketing-objectives