Sign In
Not register? Register Now!
Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
10 Sources
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 11.88
Topic:

How Social Media Might Be Used in PR Campaign

Essay Instructions:

Complete the following for Part 4 of the PR Plan Project:
Write a 150-200 word plan for how social media might be used in your PR campaign. Include the following:
Choose three popular social media platforms such as Facebook, Twitter, Instagram, or YouTube.
Identify any niche social platforms that may be a good choice for the client, if applicable.
Compare advantages and disadvantages of using each platform.
Write a 250-500 word plan for how blogs, might be used in your PR campaign. Include the following:
List five potential blog post headlines that would be appropriate for your client.
Describe why the potential blog post topics you selected good choices.
Using Google keyword tooI, dentify relevant keywords you would use to improve search engine optimization techniques.
Describe how similar companies use blogs.
Compare advantages and disadvantages of using blogs as part of your PR strategy.
Write a 250-500 word plan for how a website might be used in your PR campaign. Include the following:
Identify website considerations for the client or campaign.
Suggest ways to improve the user experience if there is an existing website.
Identify what must be considered or included if there is not an existing website for this client or campaign.
Describe how similar companies use websites.
Compare advantages and disadvantages of making changes to the website.
Add screen shots if possible to help clarify and display thoughts and ideas.
Include a minimum of 10 scholarly resources.
This assignment uses a scorning guide. Please review the scoring guide prior to beginning the assignment to become familiar with the expectations for successful completion.
APA format is not required, but solid academic writing is expected.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Essay Sample Content Preview:

PR Plan Project
Student’s Name
Professor
Course
Date
Social Media Platforms for PR Campaign


  • YouTube (Niche) – This social media channel is an alternative for modern television (Kidy, McGoldrick & Stockton, 2021).

    • Advantages – YouTube advertisements are affordable for companies compared to television commercials (TVCs). Businesses that could promote brands or campaigns through YouTube are more likely to encounter costs as pay-per-click (PPC; Feller & Burroughs, 2021). Besides, YouTube advertisements have a broader market reach and allow brands to customize the target audiences based on relevance (Sulhaini & Furkan, 2021).

    • Disadvantages – Unfortunately, businesses could not control the viewership of the audience. Audiences have the control to discontinue advertisements and engage in different content (Kidy, McGoldrick & Stockton, 2021). The lack of control could influence Coke's returns on marketing investments on YouTube.



  • Facebook (Niche) – The platform allows brands to set parameters and interact with the relevant target audiences (Chung & Kim, 2021).

    • Advantages – Facebook provides flexibility to brands while promoting the products and services among relevant audiences. Brands could set specific parameters related to content and audiences, which increase efficacy for market reach (Shi & Wan, 2021).

    • Disadvantages – Brands could not control the harmful contents, offending specific communities and viewers (Shi & Wan, 2021). The platform could devalue brand value for Coke.



  • Twitter (Niche) – Brands can schedule posts and content based on audience availability (Greene et al., 2021).

    • Advantages – Brands using Twitter could reach millions of related and unrelated viewers. Twitter engages people from different communities and business sectors (Oschatz, Stier & Maier, 2021). Coke can experience subliminal synergy using Twitter.

    • Disadvantages – Twitter is weak in controlling adversities, such as spamming. Audiences could report spam on uninterested tweets, causing brand losses (Oschatz, Stier & Maier, 2021). Coke must ensure interest and efficacy in the campaign while using Twitter.




Blog Posts for PR Campaign
The potential blog post headlines for Coke’s revised PR campaign are as follows:

  • Reviving child’s health by correcting beverage consumption

  • Frontline roles of parents and caregivers to improve beverage consumption habits in children

  • Best soda brand with the best intention for kids

  • Delivering social responsibility towards child’s health

  • Coke and kids – Friends Forever


Arguably, the proposed blog posts headlines are appropriate for the PR campaign. Coke intends to...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Essay Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now