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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
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Topic:

Expanded Audience Profile and Communications Strategy for the Kevin Richardson Foundation

Essay Instructions:

Instructions: Having been hired as the Communications Coordinator for your organization (chosen in week 1), your first task is to develop an audience profile and communications strategy. Your 2-page audience profile should focus on your Board members. It is your job to convince them that your proposal is ready to deliver to a group of potential funders. As you begin your audience profile of your Board, consider some of the following questions:
Who are the board members, what are their backgrounds, and why should the organization be important to them?
Are there cultural sensitivities or accessibility issues you should be aware of?
Does your Board lack diversity or embrace it?
How do these details suggest a strategy you can use when communicating to them about this organization?
What elements of your strategy are most likely to reach certain members?
What are the top five considerations that will shape your strategy communicating to the board, and why are they your top five?
What potential issues could arise were you to ignore these details, and why is it important to avoid them?
Your profile will inform the communications strategy outline you will develop and help you identify how best to inform or persuade them.

Essay Sample Content Preview:


Expanded Audience Profile and Communications Strategy for the Kevin Richardson Foundation
Your Name
Subject and Section
Professor’s Name
Date
Audience Profile
The Board of the Kevin Richardson Foundation is a distinguished group, each member bringing a legacy of environmental stewardship and global influence.
Board Members' Background and Relevance to the Organization
1 Dr. Jane Goodall, DBE: Renowned for her groundbreaking work with the Gombe chimpanzees, Dr. Goodall brings unparalleled expertise in primate behavior and conservation. Her institute's "Roots & Shoots" program exemplifies community-centered conservation, an approach valuable to our mission (Johnson & Johnson-Pynn, 2007).
2 Sir Richard Branson: With his Virgin Group's commitment to environmental issues and the founding of The Carbon War Room, Branson provides a unique perspective on innovative, sustainable business practices.
3 Ndileka Mandela: As a trustee of the Thembekile Mandela Foundation, Mandela advocates for social justice and brings invaluable insight into community engagement, which is crucial for our conservation efforts in local communities.
4 Yvon Chouinard: Patagonia's mission to "save our home planet" echoes through Chouinard's involvement. His pioneering work in corporate sustainability is documented in books like "Let My People Go Surfing," which can guide the Foundation's ethos.
5 Bianca Jagger: As the founder of the Bianca Jagger Human Rights Foundation, 

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