Analysis of Red Vineyard Social Media Strategy

Social Media Proposal
John Smith
Chief Executive Officer
Red Vineyard
Problem
As Red Vineyard focuses on expansion efforts to become a regional organization, it is important to match these efforts with an extensive marketing strategy using social media. Currently, Red Vineyard uses cross-channel campaigns and utilizes social media platforms such as Twitter, Facebook, Instagram, and TikTok. However, while these platforms can create increased customer engagement, brand loyalty, and ultimately promote the company’s marketing efforts, the clutter of information gets in the way of that. Our consumers are exposed to thousands of ads every day and end up only engaging with brands that are meaningful to them (Simpson, 2017). Thus, it is time for Red Vineyard to start de-cluttering information by creating meaningful social media content for its consumers.
Purpose/Objective
Red Vineyard needs a social media strategy that will help the company increase its customer engagement and brand loyalty as it expands into a regional company. The current use of social media has not yielded the expected outcomes because of information clutter that disengages consumers from the brand. Adopting the proposed social media strategy will increase the number of loyal followers and strengthen the Red Vineyard brand.
Goals
The goals of the proposed social media strategy are to:
1 Create meaningful, engaging content for our consumers
2 Curb the effect of information clutter that overwhelms our consumers
3 Increases social media exposure
4 Increase the number of loyal followers
5 Create a sense of community with our consumers
Strategy
To achieve the goals stated above, the proposed social media strategy will involve several actions:
* Use of Twitter, Facebook, Instagram, and TikTok to facilitate o...