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Pages:
2 pages/β‰ˆ550 words
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3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Whiteboard Selling: Dyson V12 Detect Slim Vacuum Cleaner

Essay Instructions:

I choose Dyson, Vacuum Cleaner (V12 Detect Slim)
You have just been promoted to the job of Manager of Sales Enablement at your company. As your first assignment, the VP of Sales has asked you to create a video for the salesforce that demonstrates whiteboard selling. The video should teach salespeople how to sell a product or a service of your own choosing using whiteboarding techniques. Be sure to consult the textbook to determine which type(s) of whiteboards you will include in your assignment.
Topics are not assigned so that you can be creative and focus on a product or service that is of interest to you. You should feel free to meet with the professor to discuss ideas before formally proposing a focal product or service. Refer to chapter 18, Choosing the Right Topic for Your Whiteboard.
In order to complete this assignment, you will be organized in trios where one student will act as the "customer", and another student (you) will present the product or service, manage objections and answer questions from the "customer". The third student will videotape your whiteboard session that you will upload to this assignment. Upload the video here.
In order to create a realistic and compelling scenario, you must develop the story of your product or service. Remember that when you use a whiteboard, you put data and ideas in your own words. This will make the information more interesting and help the customer understand it more completely. At which point of the Sales Process will the whiteboard technique will be used? Be sure to include a description of the product or service, and its FFBs (Features, Functions, Benefits) and differentiation, using course concepts and tools from other courses you have taken during your degree program.
Deliverables:
a) A sales enablement tool: the video should be 7-10 minutes in length and should include the elements noted above. This is a video that the sales team or sales partners will watch to understand how to sell the product or service. Upload your video to YouTube or upload it here.
b) A 2-4 page document that summarizes the key points, structure (framework), flow (how it will run step-by-step), and content of your whiteboard presentation. Consider this document as the storyboard for your video. How did you outline and prepare for your video?
What constitutes a strong assignment? Creating an engaging way to capture an audience that combines selling techniques, strong communication, creativity, and confidence will go a long way toward a high grade. Be sure to follow the techniques and tips from the textbook.

Essay Sample Content Preview:

Video Presentation – Dyson V12 Detect Slim Vacuum Cleaner
Your Name
Subject and SectionProfessor’s Name
April 27, 2023
Video Presentation:
[Opening Shot: Salesperson standing in front of a whiteboard with the Dyson V12 Detect Slim Vacuum Cleaner logo at the top]
Salesperson: Hello everyone, and welcome to this sales enablement video on whiteboard selling. Today, we'll be focusing on the Dyson V12 Detect Slim Vacuum Cleaner, and I'll show you how to effectively sell this amazing product using whiteboarding techniques. Our goal is to ensure that you, our fantastic sales team, have all the tools and knowledge you need to confidently communicate the value of the Dyson V12 Detect Slim to our customers. Let's get started!
[Salesperson begins drawing on the whiteboard]
First, let's discuss the product itself. The Dyson V12 Detect Slim is a powerful, lightweight, and versatile cordless vacuum cleaner (Dyson, 2022). Its standout features include:
1 Powerful suction: Thanks to its Hyperdymium™ motor, it provides powerful suction to remove dirt and dust from various surfaces.
2 High Torque cleaner head: This cleaner head adapts to different floor types, ensuring optimal performance.
3 Laser Slim Fluffy™ cleaner head: A built-in laser reveals hidden dust and dirt, ensuring a thorough cleaning.
4 Point and shoot hygienic bin emptying: Allows for easy and hygienic disposal of dust and debris.
5 Up to 60 minutes of runtime: Long-lasting battery life for extended cleaning sessions.
Now, let's dive into the FFBs – Features, Functions, and Benefits – of the Dyson V12 Detect Slim:
1 Feature: Hyperdymium™ motor
Function: Provides powerful suction
Benefit: Efficiently cleans various surfaces, saving time and effort
2 Feature: High Torque cleaner head
Function: Adapts to different floor types
Benefit: Delivers optimal performance on any surface, ensuring a thorough cleaning
3 Feature: Laser Slim Fluffy™ cleaner head
Function: Reveals hidden dust and dirt with a built-in laser
Benefit: Guarantees a more comprehensive cleaning, improving home hygiene and air quality
4 Feature: Point and shoot hygienic bin emptying
Function: Easy and hygienic disposal of dust and debris
Benefit: Simplifies the cleaning process and promotes a healthier environment
5 Feature: Up to 60 minutes of runtime
Function: Long-lasting battery life
Benefit: Allows for extended cleaning sessions without the need for constant charging
[Salesperson highlights the differentiation factors on the whiteboard]
When comparing the Dyson V12 Detect Slim to its competitors, our vacuum cleaner offers several key differentiators:
1 The Laser Slim Fluffy™ cleaner head provides a unique and innovative approach to detecting hidden dust and dirt.
2 The powerful Hyperdymium™ motor ensures consistent and strong suction across various surfaces.
3 The High Torque cleaner hea...
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