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3 pages/β‰ˆ825 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

Amazon: Industry, Primary Competitors, and Key Line of Business

Essay Instructions:

1. How would you define Amazon’s industry? What difficulties do you encounter in identifying primary competitors and key lines of business?
2.Given its Internet base, can Amazon’s success be easily duplicated by copying its web materials? If so, why has Amazon been so dominant in recent years?
In 1994, recent Princeton graduate and Wall Street executive Jeff Bezos left his job, began working out of the garage of his rented home, and raised several million dollars of start-up capital to launch an online retail business. The following year, he opened a 400-square foot office in Bellevue, Washington, and launched Amazon.com, billed as “the world’s largest bookstore.” By 1996, Amazon had become one of the most successful web-based retailers, with revenues of almost $16 million.
In 1997, Bezos took Amazon public and annual sales rose to $147 million. In that same year, Amazon became the sole book retailer on America Online’s (AOL) public website and Netscape’s commercial channel. In 1998, Amazon launched its online music and video stores, began to sell toys and electronics, and expanded its European reach with the acquisition of online booksellers in the United Kingdom and Germany. The company grew at a phenomenal pace in the years that followed.
In 2000, Amazon launched a 10-year partnership with Toysrus.com to co-brand a toy and video game store. In the following year, Amazon cut 15% of its workforce as part of a restructuring plan that also forced a $150 million charge. Amazon also partnered with now defunct Borders in 2001 to manage the rival’s web operation. AOL invested $100 million in Amazon in 2001, and in the fourth quarter of 2001, Amazon showed its first profit. Rapid growth has continued throughout the mid-2000s.
Amazon introduced the Kindle e-reader in 2007 and was selling more Kindle e-books than print books in 2011. The firm also expanded its online reach by engaging in a number of partnerships and by acquiring Zappos.com in 2009 and Quidsi and Woot in 2010. Amazon has grown exponentially, increasing revenues from about $11 billion in 2006 to more than $34 billion in 2010.
Today, Amazon offers a wide variety of products in addition to books, including free electronic greeting cards, online auctions, CDs, videos, DVDs, toys and games, electronics, kitchenware, and computers. The company competes with publishers, distributors, manufacturers and physical-world retailers.

Essay Sample Content Preview:

Amazon Case Study Analysis
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Amazon Case Study Analysis
Question: How would you define Amazon’s industry?
Amazon's industry can be defined as the online retailing industry, dominated by e-commerce and cloud computing segments (Zaman et al., 2021). The industry includes companies that sell and ship products directly to consumers through the internet. The online retailing industry is a rapidly growing industry fueled by the growth of the internet and the rise of e-commerce. Amazon is the largest online retailer in the world and has been a major driving force behind the growth of the online retailing industry. The online retail giant Amazon operates in a unique industry. The company sells and rents books, music, television shows, and movies online. It also manufactures and sells electronic consumer goods, such as digital cameras, home-theater systems, and home appliances (Zaman et al., 2021). The firm operates in a marketplace that sells and rents third-party goods alongside providing cloud computing services. The online retailing industry is highly competitive. Amazon's main competitors are eBay and Alibaba, as noted at the beginning of 2022 (Zaman et al., 2021). These companies offer similar products and services. However, Amazon has a significant competitive advantage. The company has a large customer base and a strong brand complemented by a well-developed logistics network. One significant aspect of the cloud computing industry is its competitiveness. In offering cloud computing services, the firm competes with Google, Microsoft, and IBM; they offer similar products and services. However, Amazon has a significant competitive advantage because of its large customer base, strong brand, and well-developed infrastructure.
Question: What difficulties do you encounter in identifying primary competitors and key lines of business?
Four difficulties can be encountered when identifying Amazon's primary competitors and key lines of business: Determining who Amazon's primary competitors are can be difficult because the company operates in various industries. It means that many companies could be considered their main competitors. Amazon Inc. operates in various industries, including e-commerce, cloud computing, artificial intelligence, and consumer electronics (Polacco & Backes, 2018). As a result, the company has a wide range of competitors, including other e-commerce companies and firms specializing in one of the abovementioned industries. Amazon's primary competitors include Walmart, Target, Microsoft, Google, e-Bay, and Apple.
Identifying Amazon's key lines of business can also be challenging. The company offers a wide range of products and services, making it difficult to pinpoint the most critical areas. Although it offers a wide range of products and services, its most important areas are its online marketplace and payment processing system. The online marketplace allows buyers and sellers to connect and trade goods and services, whil...
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