What to Watch (WtW) Application: Personalized Movie Finder Application

What to Watch (WtW) Application – Personalized Movie Finder Application
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What to Watch (WtW) Application – Personalized Movie Finder Application
With the increasing number of movies, series, documentaries, and reality TV shows, viewers are increasingly facing a paradox of choice when deciding on what to watch. A recent study by Reelgood and Learndipity Data Insights revealed that Netflix users spend, on average, 18 minutes deciding on what to watch (Maglio, 2016). However, Netflix relies on a reliable recommendation algorithm that guides its users in selecting movies (Chong, 2020). As of mid-2021, over 207 million Netflix users, out of which 84% have subscriptions on Hulu and Amazon Prime Video. Combined, streaming service providers specializing in movies, series, documentaries, and reality-TV shows have over 300 million subscribers globally. What to Watch (WtW) application aims to reduce the average of 18 minutes to 5 minutes.
Developments in Personalized Consumer Services
Technological development in Big Data Analytics, the Internet of Things (IoT), and Artificial Intelligence (AI) is revolutionizing marketing and sales processes in organizations. Today, business organizations focus on personalizing services to individual customer needs in communication, messaging, advertisements, and recommendations. At Netflix, for instance, 80% of stream time is through personalization. The three technologies provide powerful solutions to determining customer preferences and consumption behavior. Combining this application will significantly reduce the 18 minutes in 5-years' time because developments will allow for collecting, analyzing, and interpreting extensive consumer data.
Phrazor is among the organizations offering AI solutions in the media and entertainment industry. They use AI to enable metadata tagging, enhance content personalization, subtitle generation, and automation (Shah, 2018). At Netflix (Pahalyants, 2021), there is extensive use of Big Data Analytics to enhance the effectiveness of recommendation services. A recent report by TATA Consultancy Services (TCS, 2015) established that 79% of global companies are already using IoT to track products and customers. Organizations like Netflix, Amazon Prime Video, and Hulu are already using the tech...