Marketing Assignment Paper: What Impacts Change?

What Impacts Change?
Student’s Name
Institution
What Impacts Change?
Change is a necessary undertaking for organizations operating in today’s business environment. The forces that drive change may come from within or outside the organization. When an organization is planning for change, it is necessary that evaluates the forces that may make the process successful. Such evaluation enables the organization to create a favorable environment that can facilitate the change process.
Through the use of Kurt Lewin model, an organization can create the need for change. This first step of the model which is termed ‘unfreezing’ serves to ensure members of the organization understand the need for change (Griffin, 2008). It is thus essential for the organization to create a compelling message to inform them that the way the business has been doing thing...