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Essay Available:
Pages:
8 pages/≈2200 words
Sources:
15 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 34.56
Topic:

Volkswagen AG and the Multinational Enterprises’ Strategies

Essay Instructions:

Assessment instructions

Structure of the project: This is up to the students as long as it covers all the main points of the task of the project. Further information and suggestions will be given during the workshops.

Here is a suggestion for how to structure the project:

  • Step 1: Introduction (around 500 words):
    • Explain and evaluate the Integration/Responsiveness framework, including the main strategies in international business according to this framework
    • Identify one MNE and briefly introduce the company
    • Briefly introduce the purpose of your project
  • Step 2 (around 1250 words):
    • Use relevant examples to illustrate the strategy (you should convince the reader that the company you chose follows that strategy by providing relevant examples)
    • Explain why the company you chose follows that strategy.

-       You should consider to demonstrate the pressures for local responsiveness and the pressures for integration (cost pressures).

-       You may also consider the changes of environmental factors/forces, the nature of the company’s products, operations, history, and the industry it operates in, etc.

  • Step 3: Conclusion (around 500 words)
    • Summarise what you have learnt from this project, e.g. why companies adopt different strategies, etc.
  • Step 4: References (APA 7th referencing)
  • Step 5: Appendices

WORD COUNTS – you are expected to write 2250 words for the group assessment (excluding tables, figures, references and appendices).

Essay Sample Content Preview:

Volkswagen AG and the Multinational Enterprises’ Strategies
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Volkswagen AG and the Multinational Enterprises’ Strategies
The Integration/Responsiveness (I/R) framework, developed by Prahalad and Yves L. Doz, is a widely accepted theory in international business. It provides a comprehensive approach to understanding the strategies that multinational enterprises (MNEs) use to compete successfully in global markets (Banerjee et al., 2019). The framework is based on several core assumptions, including the idea that organizations need to be responsive to the changing environment, both domestically and internationally, and must integrate the various elements of their operations to gain a competitive edge.
The I/R framework proposes four main strategies for MNEs to pursue in order to achieve success in global markets. These strategies are localization, internationalization, globalization, and transnationalization (Chen & Bui, 2020). Localization focuses on responding to the local environment by tailoring its product strategy to meet the local market's needs. Companies using this strategy leverage the deciphering of the local market, culture, and environment to create a product that meets the needs of local customers. Thus, this particular strategy also involves adapting the product to the local environment, such as to local regulations, customs, and preferences.
Another strategy is internationalization. This strategy involves expanding the company’s product strategy to a regional level by creating a regional presence and responding to regional market needs. Businesses applying this strategy aim to understand regional markets, cultures, and environments to create a product that meets the needs of regional customers (Tan, 2021). Therefore, this strategy also involves adapting the product to the regional environment, such as to regional regulations, customs, and preferences.
The global standards/globalization strategy involves expanding the company’s product strategy to a global level by creating a global presence and responding to global market needs. Firms leveraging this strategy concentrate on understanding global markets, cultures, and environments to create a product that meets the needs of global customers (Chen & Bui, 2020). Globalization also involves adapting the product to the global environment, such as to global regulations, customs, and preferences.
The other strategy is the transnational strategy which involves taking a global approach to product strategy and responding to the needs of all markets simultaneously. Any company that uses this strategy focuses on understanding the global environment to create a product that meets the needs of all markets (Banerjee et al., 2019). The transnational strategy also involves adapting the product to the global environment, such as to global regulations, customs, and preferences.
One MNE that exemplifies the integration/responsiveness framework is Volkswagen AG. Volkswagen AG, a German automobile manufacturer founded in 1937, is now one of the world’s largest automotive companies. Volkswagen AG operates in more than 150 countries globally, in Europe, North America, South America, Africa, and Asia...
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