Apple and Samsung

Discussion Week 4 Bus 599
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Apple products strategy should not change given its current rate of success and potential competing companies like Samsung as much as people always dream of a big revolution all the time. Owing to the popular demand one cannot just expand by seeing what people do and conclude that they can do it better. As much as the demanding condition is evident, people expect that Apple should be launching new product year after year, which is the dark side of being the leading innovator. Apple has developed a pattern of innovation that takes time because it is hard to innovate than to just copy. The organization’s leaders such as Steve Jobs have upheld the innovative culture by teaching the company the value of innovation. Unlike Samsung who uses several strategies like sponsoring super bowls, Oscar awards and using celebrities to re-invent its products...