Apple and Samsung (Essay Sample)
Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
For reference, review the supplemental article titled, "Competitve Strategy", which discusses Michael Porter’s Five Forces.
Apple's Next Products: Is a New Strategy Needed?: YouTube URL: http://www(dot)youtube(dot)com/watch?v=glnTz5HD05U
Discussion Week 4 Bus 599
Apple products strategy should not change given its current rate of success and potential competing companies like Samsung as much as people always dream of a big revolution all the time. Owing to the popular demand one cannot just expand by seeing what people do and conclude that they can do it better. As much as the demanding condition is evident, people expect that Apple should be launching new product year after year, which is the dark side of being the leading innovator. Apple has developed a pattern of innovation...
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