Visual Merchandising at Bergdorf Goodman

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"Scatter My Ashes at Bergdorf's" is a documentary film that explores the history, culture, and fashion of the iconic New York City luxury department store, Bergdorf Goodman. The film showcases the store's iconic visual merchandising, crucial in creating an immersive shopping experience. Additionally, the various essential elements of visual design are used throughout the store to create a cohesive and aesthetically pleasing customer experience (Miele, 2013). Therefore, the documentary film highlights exceptional visual merchandising and various elements of the visual design of the store.
Visual merchandising at Bergdorf Goodman is about creating a visual story for the customer. The visual merchandise of the film showcases the store’s luxurious and elegant aesthetic, capturing the viewers' attention and highlighting the glamour of the shopping experience. Furthermore, the essential elements of visual design, such as line, composition, color, lighting, and balance, contribute to a pleasing customer experience. The s...