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Essay Available:
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1 page/≈275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

The Different Types of Direct Marketing

Essay Instructions:

Hi,
Please find the instructions in the attached document. Thanks for your help!

Consider the following examples of 3 different types of direct marketing:

  1. Telemarketing and direct-response advertising, including infomercials and home-shopping networks
  2. M-commerce, which is marketing directed at mobile communication devices, such as cell phones
  3. Digital marketing/social media, such as email, Twitter, and Facebook

Include the examples in your submission

APA Format 

Answer the following questions in 200-300 words:

  • Which types of direct marketing are you familiar with? Which types are new to you?
Essay Sample Content Preview:

Direct Marketing
Student’s Name
Institution
Direct Marketing
I am familiar with m-commerce and digital marketing but telemarketing is somewhat new to me. As a person who has owned a mobile phone and possesses a smartphone, I have received numerous SMSs trying to promote different products and services. Most of the messages are characterized by offers and they appear something like this: “Visit Domino’s Pizza today and get 20% discount.” I think m-commerce is quite effective because of the one-to-one communication where the target market receives promotional messages directly on their phones.
I am also quite familiar with digital marketing and specifically Facebook, Twitter, and email. On Facebook, while watching a video, it would pause and an ad would pop up. One will ...
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