The Market Opportunity:Market Need,Service and Competition

Business Plan
Name
Institution
Second Section of the Business Plan
The Market Opportunity:
The company will be providing both services and a product to students in campus. By providing laundry services and an application as a product that would make it easy for the coordination of these services easier, there will be better opportunity for the business to thrive. Students are also facing time constraints in campus, for that reason there will a great market opportunity for this kind of business.
The Market Need
Campus laundry is a business that is increasingly becoming even more marketable due to high demand for these services. Although the application that has been developed is fairly a new idea, it has gained popularity among students in campus. Considering the fact that students are always busy with their studies, they normally do not find time to do the laundry work on their own. For instance, when examinations are around the corner students tend to be immersed in their books and therefore this laundry application will have a great market opportunity among students. It is important to remember that students are having fair amount of discretionary income that will enable them afford for these laundry services. There is a big market opportunity for this kind of business for washing clothes. Also, considering the fact laundry takes a lot of time for students, there is a great need for this kind of business among students. Therefore, it would be prudent to conclude that there is market need for these kinds of services among campus students.
The Service
This is a service delivery kind of business. The service is provided from an application that would with laundry among students in campus. The application has been configured in such a way that it would save time for students. The paper will be discussing on the market opportunity for an application that has been created to help those students who are in campus with laundry services. This application will be able to inform students about the washer that is free as well as asking for the person controlling the washer to reserve one. Put in other words, the application is geared towards helping the students not to waste a lot of time waiting for the washer to be free. It is also important to remember that there is also a timer that will help in reminding the students when their clothes are ready to be picked. There is a big market opportunity for this kind of application as most of university students are always finding challenges with their laundry.
The Competition
Due to the fact that this kind of business has attracted huge demand from students, who are in need of these services, there have been competitions from different players who are determined to also share in the market. Although not many organizations have been able to establish this kind of application the company is currently facing competition from a laundry firm that is based in Syracuse. Despite the competition that the organization has experienced from its closest competitors from firms like Syracuse, it would important to note that competition is healthy for any kind of business. If there is a healthy competition in the market, this will make it possible for an improvement for the business t...