How Technology Supports Customer Relationship Management

Small Business Start Up
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Discuss how technology supports customer relationship management.
Customer relationship management (CRM) focuses on improving customer retention and managing these relations by using effective marketing strategies. Relations with customers are a key objective for any business, whereby CRM generates more benefits by focusing efforts on the client since loyal customers improve competitiveness. Efforts to provide quality customer service and retain the best customers ensures that the CRM strategies are effective solve to problems and have better communication with the existing customers (Roach n.d). The use of new technologies fosters CRM to maintain a loyal customer base, and is beneficial where the CRM technology helps to integrate customer-centric strategies throughout the organization.
CRM technologies allow the marketers to know the clients better and be able to offer them what they want and improve customer satisfaction. This is crucial since using technology makes it easier to identify what generates value for customers, and then provide services at the right time (Roach n.d). Furthermore, differentiating the marketing actio...