Strategic Marketing - Company Mission statement (Business & Marketing Essay)

Strategic Marketing - Company Mission statement
You are expected to create a new company relate to“Online Shopping Site for a variety of consumer products”
Do the mission statement about this company
Please read 2 articles in the attachments First , then do the mission statement about company you create.
When do the mission statement you might need to consider:
You will find differences of opinion about how long a mission statement should be and exactly what it should include. We will abide by the following rules:
1. A Mission Statement must be written in one sentence.
2. The mission statement must clearly define why the company exists.
3. It should be broad and give the executives working in the business a lot of latitude to do all the things they believe to be necessary to help the company succeed.
"Three key issues entrepreneur wars and their employees should address as they develop a mission statement for their business include the following:
1. The purpose of the company: what are we in business to accomplish?
2. The business we are in: how are we going to accomplish that purpose?
3. The values of the company: what principles and beliefs form the foundation of the way we do business?"
Some of the key issues entrepreneur s and their employees should consider as they develop a mission statement for their companies include:
1. What are the basic beliefs and values of our company? What do we stand for?
2. Who are our company's target customers?
3. What are our core products and services? What customer needs and wants to they satisfy?
4. Why should customers do business with us rather than the competitor down the street (or across town, on the other coast, on the other side of the globe)?
5. What constitutes value to our customers? How can we offer them better value?
6. What is our competitive advantage? What is its source?
7. In which markets (or market segments) will we choose to compete?
8. We'll are the key stakeholders in our company and what effect do they have on it?
9. How does our company and its products and services affect these key stakeholders?
10. What benefits should we be providing our customers five years from now?
11. What business do we want to be in five years from now?
“Elements of a Mission statement: a well-devised mission statement for any organization, a unit within an organization, or single - owner is it is should answer the same five basic questions. These question should clarify for the firm's stakeholders (especially employees):
1. Who we are?
2. Who are our customers?
3. What is our operating philosophy (basic beliefs, values, ethics, and so on)?
4. What are our core competencies or our competitive advantages?
5. What are our responsibilities with respect to be a good steward of our human, financial, and environmental resources?”
NEED TO SUMBIT ON THE Turnitin. Will check similarity.
Submission will be sent to Turnitin to be electronically reviewed for plagiarism.
Make sure you did your own work, use your own language to answer all the questions.