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Essay Available:
Pages:
1 page/β‰ˆ275 words
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2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Sponsorships: The Chicago Cubs and Budweiser

Essay Instructions:

Select a sport organization (not a player) and one of their sponsors that you believe form a good fit. To make sure you do not select the same sport organization or sponsor as a classmate, place the two organization names in the title of the discussion thread. Each classmate should select a different sport organization and sponsor, and it should not be an example from the book. Answer the following questions
Why do you believe this is a good match between the sport property and the sponsor?
Beyond name recognition, what benefits does the sponsor receive from this arrangement?
What evidence of activation is there?
Include the organization’s website (URL) in your post. Include the sponsor’s website as well if there is evidence of the sponsorship on the page.

Essay Sample Content Preview:

Sponsorships Discussion Thread: The Chicago Cubs and Budweiser
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Sponsorships Discussion Thread: The Chicago Cubs and Budweiser
The Chicago Cubs have a long-standing relationship with Budweiser, dating back to the early days of the Anheuser-Busch company. The Chicago Cubs is one of the Major League Baseball (MLB) teams that play in the National League Central Division. The team is based in Chicago, Illinois, and their home games are played at Wrigley Field. Previously known as the Chicago White Stockings, the club was formed in the 1870s and later changed to Chicago Cubs (Jozsa, 2015). The Cubs have won three World Series championships, most recently in 2016. Budweiser is an American-style adjunct lager introduced by Adolphus Busch in 1876. It has become one of the largest-selling beers in the United States (Cabras & Higgins, 2016). In 2008, InBev acquired Anheuser-Busch, making the Budweiser brand a part of the newly formed company, Anheuser-Busch InBev (AB InBev) (Cabras & Higgins, 2016).
Budweiser is the Official Beer of the Cubs. The company has built a strong presence within Wrigley Field, sponsoring multiple suites, advertising on Scoreboard LED video boards and in-stadium signage, and providing game tickets to select fans (Winfree et al., 2018). In addition, Budweiser creates consumer-focused content around the Cubs, such as “Cubs Road Trip” vide...
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