Social Media Strategy Analysis: Business & Marketing Essay

Social Media Strategy Analysis
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Social Media Strategy Analysis
Businesses often use social media marketing in a bid to expand their market. Social media marketing involves applying social media platforms and websites to promote a product or service. With a growing social media presence, many corporate organizations are keen to integrate social media into their marketing portfolio. This paper will focus on Nike, which deals with the supply of sport shores and sports equipment. It is a multinational sporting goods company whose headquarter is in Beaverton, Oregon, near the Portland metropolitan area. It also owns two subsidiary brands, which include Hurley and Converse. It is one of the largest sportswear brands across the globe. Equally, its presence in social media is quite significant. Nike has utilized social media to create a stronger contact with clients. Kim (2020) attributes Nike’s tremendous success to brand, innovation, advertising, and sponsorship. Thus, the use of social media platforms, which is a form of advertising, contributes to Nike’s business success.
Nike does target not only sportspeople but also those who engage in physical exercise and those who feel that Nike brands constitute an epitome fashion trend. Many of Nike’s clients love its products because they are perceived as a reflection of contemporary clothing. Nike products target women, men, and children. For instance, Nike boasts of diverse products, including categories of products on lifestyle, running, football, basketball, tennis, and gym, and such products are aligned to the needs of specific clients.
More often, market segmentation exists so that organizations can focus on given market niches. There four key market segmentation, which includes demographic, geographic, psychographic, and behavioral segmentation. Each segment is occupied by clients whose wants and needs can be effectively met. The application of market segmentation allows companies like Nike to use resources more efficiently by making better decisions. The demographic market segmentation is focused on demographic traits such as age, gender, education, occupation, family status, and income. The geographic market segmentation permits the categorization of clients based on their locality: geographic segmentation can entail region, continent, country, or city. The psychographic market segmentation allows firms to classify their client based on their personalities. The personality component in psychographic market segmentation is represented by clients’ lifestyles, interests, values, and attitudes. The behavioral market segmentation involves the division of clientele based on behavioral patterns of clients towards a given brand. Behavioral market segmentation touches on clients’ practices regarding knowledge, purchase patterns, and product ratings of given product brands. More often, organizations like Nike deploy more than one of these market segmentation strategies in marketing.
Nike brands target various groups in terms of income, gender, and age. Nike has worldwide geographical distributions and outlets systems geared to serve all the clients around the globe...