Social Media Campaign of SweetGreens for the Month of November

Social Media Campaign of November
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Social Media Campaign of November
Overview of the Social Campaign
SweetGreens is a fast-casual salad restaurant, majorly selling its food to the people working in offices and those who visit malls and shopping centers. For November, the social campaign is to advertise the foods (or types of salads) sold in SweetGreens Restaurant. Notably, the campaign aims to increase sales and ensure the business's profitability. Therefore, as the social media manager, I will create the objectives and have a calendar for the daily activities within the group.
Objectives of The Campaign
To reach the target audience (office-based personnel, merchants, and shoppers), I will use social media platforms that these people frequently use. The leading platforms to be considered are Twitter, Instagram, and Facebook. I will post each platform twice every day, using different words and avoiding a promotional tone (Dolan et al., 2019). The aim is to arouse desire and ensure that people believe in the SweetGreens brand mission. To attract an active audience and ensure that they order products from the restaurant, I utilize visually appealing photos and eye-catching design posters. Further, I will also use influencers and create paid promotions for the social media pages (Klassen et al., 2018). Another aspect of connecting with people is to tag customers who visited the restaurant and get their testimonials.
Mock Calendar
I will consider posting pictures of salads provided on all platforms. I will be doing that every day to build interest and ensure that followers are active. Another aspect of enhancing engagement is to use humorous posts, such as visual memes. Curated content in-between days will also be where we will be reposting any exciting post that can catch our customers' eye. This kind of post will include memes of people who posted our photos and tagged them along. Email and SMS invites will be created to drive traffic to the website each Friday of the month for our loyal customers. Another consideration on positing is having a one-hour live session on Monday and Friday to promote special offers. I will be scheduling everyday activities using both auto-scheduling and doing it manually. A sample of it I have attached a spreadsheet.
Week 1

Task Name

Duration

Start Time

End Time

Monday

Content Curation

10 Minutes

8:00 AM

8:10 AM
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