Influence of Iron Cage on the Decisions Made by McDonald's

Organizations & External Environments - Organizations as Iron Cages
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In what ways does the"iron cage" influence decisions of the industry or company you are researching?
In the finance industry, the complexity of the iron cage influences decisions since each component of the cage often supports the interest of the most dominant and influential members in an industry/ organizational field. At one point in time, the convergence of different institutional arrangements will likely integrate the interest of key players. There is increased rigidity because of the urge to conform through compliance and to a smaller extent convergence (DiMaggio & Powell, 1983).
What are the problems of isomorphism?
Institutions may become less inventive because of isomorphism especially if they do business with the government. Organizations becomes less spontaneous and more predictable, and the loss in ability to influence change because of constraints related to dependency (Mizruchi et al., 1999).
What are the sources of environmental uncertainty? How can these be managed? 
There is environmental uncertainty for organizations because of lack of information, and degree of institutionalization (Zajac & Westphal, 2004). At the macro-environmental level, there are uncertainties about changes in polices, regulatory, statutory as well as economic conditions. Nonetheless, competitive uncertainty resulting from intensity in competition is one of the main causes of environmental uncertainty. At the same time lack of clarity on market dynamics affects organizational operations.
Would you say competition i...