Small Business Start Up-Business Plan-Organic Food Store Business Plan

Small Business Start Up-Business Plan-Organic Food Store Business Plan
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Executive Summary
For some time now there has been a change in the population's eating habits, and more people are referring as are the natural and organic foods and grocery products. The plan is to open a new food and grocery store at St.Petersburg, FL and mainly targeting residents in the area. There are unmet customer needs on organic products and their availability throughout the week in St. Petersburg, due to the growth in demand and but few establishments nearby .The proposed business model is based on selling natural products and organic through the store and linking with certified producers to get the best products. The store will create its own brand and will target the families concerned about availability of healthy food. The staff working at the store is extepected to be honest and customer-centric, which will help to improve operations, and provide relevant information to the customers. The economic pricing approach targets increasing the market share and since fresh foods and groceries are not readily available compared to the unhealthier options people travel farther away longer to purchase them. Both online and traditional media are utilized when marketing to the target customers and will help create awareness and build a reputable brand for the sole proprietorship. 
Table of Contents
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The Business  PAGEREF _Toc3650464 \h
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Industry/Market Analysis  PAGEREF _Toc3650465 \h
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Product/Service Development Plan  PAGEREF _Toc3650466 \h
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Founding or Management Team  PAGEREF _Toc3650467 \h
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Operations Plan  PAGEREF _Toc3650468 \h
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Organization Plan  PAGEREF _Toc3650469 \h
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Marketing Plan  PAGEREF _Toc3650470 \h
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Reference  PAGEREF _Toc3650471 \h
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The Business
There is increased interest in the sale and consume natural and organic foods and the proposed grocery store (All Reliable Foods) will sell fresh and organic produce to meet demand in Kenwood in Petersburg, FL and surrounding area. To protect and ensure the supply part of the store's there are agreements with local suppliers and farmers and there is emphasis on certification of organic products. The produce will be purchased from the different suppliers or supplied directly to the store. The mission is contribute towards maintaining the health of our customers through the sale of organic products, as well as access to information and nutritional advice To achieve this not only requires the same organic products in St. Petersburg, FL , but also supporting small producers and care of the environment. Access to fresh and organic food products is a challenge and residents have to travel for long to access their preferred food products and grocery items (Aschemann‐Witzel & Zielke, 2017). The customers are the nearby families and the secondary market is students concerned about health...