Sina Mission and Vision: Challenges facing Sina Corp

Sina Company Profile
Name
Institutional Affiliation
NAIC CODE: 519130
2017 Revenue: $503.7 Million
Sina Company Profile
Sina is a Chinese publicly traded company that has specialized in digital media, mobile data, mobile applications, and other social platforms for China and Chinese people at the global level. The company was started in 1999 and ever since, it has grown and reached a level where it is serving the Chinese people at the international level. Sina has strategized into three media platforms, namely Weibo, Sina Network, and other platforms that deal with mobile applications and social media platforms. Sina.com is the company’s website offering diverse media connection and media services to a range of consumers across the world, making sure that Chinese remain connected to the network even when they are away from home. This paper is an analysis of Sina Company. The paper intends to analyze Sina Company with the goal of focusing on the company’s competitive advantage, the performance of the company at Nasdaq, and the challenges that the company is currently facing in the market.
Sina Mission and Vision
The vision of Sina Corp is to keep the Chinese community connected by bringing services near its clients. The mission statement is to connect the community by providing reliable and affordable internet services (Sina, 2018). To be able to meet and operate within the company’s mission and vision, the firm is involved in aggressive social transformation activities including providing internet services, advertisement services, mobile applications, and telecommunication services both at home and overseas in some countries. According to Bloomberg, Sina serves the global community by providing news updates on its websites, sporting events, and engaging the public through social activities with the goal of maintaining a link to its customers.
Challenges facing Sina Corp
According to Sun (2017), Sina is currently facing some challenges in the market. In 2017, the company’s stocks started plummeting due to uncertainty in Weibo, a joint company and partner in Sina. The uncertainty in Weibo attracted public attention considering that shareholders are always keen and strict in analyzing a company before daring to invest. Another challenge is the competition between Tencent and Alibaba. Most services offered by Sina overlap with those of other technology giants in the country such as Alibaba. At the global level, Sina is forced to face and endure competition from other e-commerce giants such as Amazon. Sina’s competitors have strong revenue and capital base because they have diversified in some businesses. This makes them offer telecommunication and internet media services at a reduced cost compared to Sina. Since consumers are always sensitive to price changes, Sina ends up losing its cl...