Compare the shopping experience in Canada and China Business Essay

COMPARE THE SHOPPING EXPERIENCE IN CANADA AND CHINA
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COMPARE THE SHOPPING EXPERIENCE IN CANADA AND CHINA
There is a stark contrast between the Chinese and Canadian shopping experience. First and foremost, these differences have been primarily fueled by disparities in consumer preferences. While the Chinese consumer industry is largely driven by the young and middle-aged populations who have a penchant for luxury and coziness, Canadian shopping experience is predominantly influenced by western style and culture (Shopping Malls, 2007). The design of shopping malls largely reflects the cultural differences between China and Canada. One similarity is that both Chinese and Canadian malls are designed and themed to reflect the culture of the respective country largely. Still, the malls in China are largely huge complexes that house thousands of businesses, perhaps reflecting the Chinese appetite for large building structures. On the other hand, the Canadian malls are not as complexes even though they are often built on expansive space and have huge parking areas.
The shopping experience in Chinese malls is often cozier whereas that in Canadian malls is a little easier and relatively conservative. In comparison, the Chinese shoppers enjoy enormous shopping freedom as compared to their western counterparts (Mack, 2007). Regarding payment methods, both Chinese and Canadians have access to a wide variety of payment methods, even though the Chinese have a higher preference for electronic payment. Regarding product offering, both Chinese and Canadian shoppers have access to a wide range of products under one roof even though the Chinese tend to have a lot more offerings as compared to their western counterparts. Regarding service, the Chinese shopping malls insist on great customer experience, whereas their Canadian counterparts largely underscore customer satisfaction. Thus the Chinese tend to have a great shopping experience while Canadian shoppers enjoy excellent customer service. The interior of the Chinese malls is designed based on unique architectural design while everything from product display to the checkout counters, uniquely designed to offer an optimal shopping experience. A Canadian shopping mall, West Edmonton Mall (WEM) has recently lost its fame to giant Chinese malls that are among the world’s largest.
The Chinese shoppi...