Services Of A Company Compared To Other Competitors

ESSAY #3 ASSIGNMENT
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1) A brand is a distinctive feature, whose main function is to differentiate and make unique the products and / or services of a company compared to other competitors. The brand gives identity and meaning to a specific product or service. For instance, one of the most famous examples of brands is, Coca-Cola, a strong, powerful brand easily recognizable in the soft drinks/beverage market, with a big market share in the US and international market. The brand is also linked to corporate values and identity, with marketing efforts, the names and logo also influencing brand awareness.
2) My favorite brand is Starbucks, and they focus on quality, meeting the customer’s needs and wants and focusing on good customer service, while location of the coffee shops are easily accessible. Despite recent negative news about how the company teats some customers, the management has shown willingness to learn from past mistakes and improve customer service. Starbucks focuses on campaigns, promotion and marketing efforts to make the customers connect with the brand with messages such as "buy one and take another” and “share the joy”. Nonetheless, the good quality precut and excellent customer service remain crucial to brand loyalty and the company has sought to add value through differentiation
b) The value proposition is linked to unique experiences when delivering the product and/or service to the...