Robust And Resilient Strategies
I have a group work of advertising plan and my part is strategy.
The plan is focused on Kiwi. The brand name is zespri.
Essential questions for strategy part: How will you reach those goals? What will you do (and what will it cost to achieve
your objectives1)?
Teacher’s directions for the whole plan and some notes are attached. They might help you.
Please remember that you should support your ideas and strategies with data and references. Cite your sources with a short reference (e.g. author and year in parentheses) in the text and a list of the complete references at the end of your presentation or written document (these do not count towards your slide or page limit). I do not require a specific style of citations, but you can check the guidelines and sample references provided by the American Economics Association (AEA).
Strategy
Name
Instructor
Strategy
The company focuses on value proportions as a strategy to improve the quality of products offered to consumers. The company intends to set a global benchmark that will be followed by other companies and will guarantee it nutritious, excellence, and delicious Kiwifruit under the brand name Zespri (Behzadi et al., 2017). Also, the company will reduce its cost of operation and at the same time achieving its goals through working with post-harvest operators and growers to source the best quality brand.
Additionally, the firm intends to distribute its products through its own supply partners as a way of adapting horizontal integration to increase profitability. Further, the firm operates in several nations where it has opened its branches to attract more customers by improving its familiarity in every nation. Moreover, the company has a well-established website where it markets its products (‘’About Zespri,’’ 2018). Also provides online shopping services where clients can order the commodities and receive them at their door step. ...
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